1. Proven Track Record – We at Boston Pads have the most experienced team in the Boston rental market – and the balance sheet to prove it. Our strong and growing network of more than 15,870 owners demonstrates our firm belief that rental relationships are paramount. As an owner, we want you to be satisfied with our services so that we receive your offers year after year! We rent most properties for the owners every year. Our technology and teamwork have gained local and national notoriety as the most comprehensive rental housing solution in New England. Dealing with a single agent or company means that we have a one-stop shop, a single line of communication, a schedule optimized for shows. This in turn means less headaches and more rest for you as an owner than dealing with multiple agents. There is no doubt that a one-stop shop reduces the number of calls you receive from agents. The broader question is whether a limited summary of your housing in uncertain economic times is the right way forward. The variety of thoughts and opinions on what you market with your apartment and how to market the unit can be huge and useful. Different agents often notice things and have different strategies that other agents may not have. Property managers often have their own agendas and are used to certain businesses or agents, and these businesses strengthen or weaken over time.
Technology and teams are changing, so it`s important that you re-examine your marketing efforts and their short- and long-term success. Before you decide to give a company the honor of your exclusive rental right, let them explain how they will remove your apartment from the thousands of other apartments in the market square. Most owners know that many agencies list their units in different and incomplete marketing methods. The Internet is so diffuse and wide at this point that without collaboration with a company that accelerates search engine optimization and local social media, you could narrowly change your chances of getting the best possible result. In most cases, some agents with limited skills to provide correct marketing channels will tell you that they will “throw on mls” and see what happens. Here, however, the truth, MLS may be ideal for selling apartments, but it is a bad interpreter in renting apartments. There are few brokers who like to co-rent rentals because commissions are reduced compared to offers to sell. In the end, the agent`s commission becomes so low if they have to share it with two parties and their office. Many agents who tell you they take your apartment list and put it on mls often only “put and forget” which is why the units on mls never really have dominant roots as a rental channel. Most apartment rental agents consider mls as the platform of the last election or hope. Many housing offers languished from MLS because it is easier for a large renter to call the owners and find new units about to enter the market rather than relying on half a potential commission.
With a huge number of empty homes across the country; It is simply not mathematically wise to give an exclusive right to an agent who places the list on mls and does not do much more. However, if you pass on your exclusive offer to an apartment leasing company using the widest syndication technologies or with high-level websites, you will almost always see better performance. Find companies with unique websites with strong local domain names. If your apartment is located in South Boston, you can see who has domain names corresponding to these keywords. See if they have a strong social media presence in these neighborhoods. The more important the presence and engagement of proprietary online sites with virtual tours – the better! This is, of course, based on the assumption that the Agency has a good digital team that uses the most important technologies and resources